Jsands
Legend Neil Bonnett
Australian Friends
Brian Deegan - Global Rallycross
Steve Arpin - Global Rallycross
Fenway Sports Group
Daytona 500 Winner
Bob Bondurant

Welcome to Silent Partner Marketing

 

 

Established in 2014, we are your 'behind the scenes'
support system with a strong concentration in
professional motorsports and performance industries. 

Call us to schedule an appointment,

we look forward to meeting you
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CORE COMPETENCIES

LEARNED MARKET VISION

Ability to shift and pivot drawing upon years of experience in anticipating successes and obstacles; envisioning the next move, determining what will sell, what is the real going market rate? Can we change it? Planting seeds for future “harvest.” 

STRATEGIC POSITIONING  BD/B2B/ B2C

SPM analyzes all elements affecting your ROI supporting marketing teams in establishing long and short-term goals. Adept at conceptualizing consumer or B2B programs. Prospecting and building long-term partnerships. Always considering how the client will benefit. Leading the team in achieving the goal. Our strengths also include go-to-market (GTM) strategies for new products.

CONTRACT | PROPOSAL EXPERTISE

Ability to draft or analyze contractual agreements; proposals and support documentation. We have some of the most “buttoned up” sponsorship contracts as beginning templates. Saves legal costs/time.

INDUSTRY KNOWLEDGE

It starts with a well-rounded knowledge base and experience level of all things motorsports. From key F1 relationships to NASCAR mega sponsorships, NHRA track facilities management, event promotions, grass roots racing, and performance products and engines marketing.

EARNED PEER RESPECT
Jon Sands has established himself as a knowledgeable/capable motorsports and general automotive marketing professional who can be trusted with his sage advice and accurate and critical decision making. He brings astute business acumen and utmost professionalism to any boardroom setting from Fortune 500 to the upstart family-owned growing company.
 
He knows business timing, is automotive and professional sports "market wise," and takes pleasure in politely asking for the close. He operates a marketing or business development department from a CEO's perspective. The 25-year-plus veteran senior executive personally prospected, pitched, and secured more than $350 million in new business for the Jack Roush NASCAR organization with the closing of contracts that included AAA, 3M, Academy Sports, Scotts MiracleGro, Dish Network, Sharp Electronics, Arby’s and many more.........

I have known and worked with Jon for almost 20 years, and he is truly one of the best business development and marketing professionals I have encountered. Jon was directly responsible for raising hundreds of millions of dollars in sponsorship funds for leading NASCAR organizations, and his hard work, creative strategic thinking, and sales leadership skills provided a solid foundation for success when he and I led the sales and marketing team at Roush Fenway Racing. I highly recommend and endorse Jon and am confident he will prove to be a valuable asset for whatever avenue you wish to travel in motorsports.

- Robin Johnson, Corporate Counsel - AgFirst Farm Credit Bank