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Past

Boxman Studios | Charlotte, NC

Boxman Studios builds amazing structures out of hyper-engineered/re-purposed shipping containers. The 2013 “Fastest Growing Company” in Charlotte (The Business Journal) had a need for ongoing marketing and business development consultation. They were growing fast organically - but that was only via INBOUND sales inquiries. What would the company’s revenues look like with a concerted outbound sales effort identifying opportunities via a new system of robust prospecting? We implemented the company’s first pure digital marketing director, had BD staffers hit the road, got the CEO active on social media and out from behind a closed office door for more industry gatherings and conferences. SPM recommended Boxman enlarge its business development team with rock star outbounders experienced in certain industries ranging from NASCAR business and sponsor development to consumer electronics to food & beverage. We developed GTM strategies for new Boxman products (e.g. the in-house-designed and engineered "BrewCube") and began taking these products to various industries via cold outbound direct marketing - augmented via invigorated social media. Company revenues increased by 34% by YE 2016.

Wild Horse Pass | Phoenix, AZ

In 2015 this Phoenix-based legendary race track had a relatively new upper management team - and some staffers had very limited drag racing and event promotions experience. After having to "sweep release" an entire (previous) senior management team in 2014, the 400-acre-plus motorsports complex needed to get back to the business of staging highly attended spectator events with an all-new staff in full drive mode. Unfortunately, the track's front office had a under-performing corporate sponsorship sales and business development department. Silent Partner was contracted to step in to get this re-staffed and provide ongoing managerial coaching and assessment in this area and other areas that needed attention. Because SPM had event promotion and global managerial experience at this very facility from ’88 and ‘93, we had a strong experiential basis with which to provide solid and proven recommendations. SPM returned in 2018-2019 to serve as the track's Interim General Manager, oversee the 2018 and 2019 NHRA Arizona Nationals event, while vetting eventual new GMs as well as a new Director of Marketing.

Past

  • Interim General Manager 2018-2019

  • Re-staffed sales and marketing team

  • Identified areas of additional sales inventory

  • Thorough review of sponsorship contracts

  • Identified new events and series to target as host

  • Developed economic models of events (pro formas)

  • Provided sales-ready proposal templates

Past

Chip Ganassi Racing - GRC | Charlotte, NC

Chip Ganassi Racing and Silent Partner Marketing entered into a consulting agreement to assist the legendary team with 2016 primary sponsorship acquisition for its Red Bull Global Rallycross entry driven by Steve Arpin. In less than two months SPM had successfully engaged a major sponsor, JCB heavy equipment, who was looking to make its products relevant between the sport and its top customers in creating a new and exciting way to entertain - thus invigorating the sales process for its six-figure-valued products. A key element was providing a private Ganassi shop tour and a driver meet and greet with the decision maker and his family – as well as at-track entertainment / exposure of other key executives, and exposing lucrative B2B opportunities to achieve their full understanding of the opportunity.
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Past

Since the team's inception, Torrence Racing has self sponsored their two-dragster operation by displaying the family-owned CAPCO Contractors as the main livery on each entry. Three-time and reigning NHRA Top Fuel World Champion Steve Torrence and his (part-time) co-driver/teammate father Billy, along with family matriarch "Momma Kay", decided as a family that in 2019 they would consider allowing a major corporate brand to ride with them for the first time in team history. The sport of NHRA professional drag racing has enjoyed for decades major corporate sponsorship adorning every aspect of the sport. Torrence Racing is ready to show the sports business world that professional drag racing is still an attractive property with which to invest corporate marketing dollars - and underscore that the sport is not necessarily a "millionaire's racing club." Landing major corporate sponsorship will demonstrate the sport's great strength and health and hopefully spur more corporations to join other teams. Torrence Racing selected Silent Partner Marketing to lead this effort.

Torrence Racing | Henderson, TX

2018, 2019, 2020 NHRA Top Fuel World Champions

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Current

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CCR Racing | Scottsdale, AZ

CCR Racing has competed in the Pirelli GT4 America SprintX Series for the past two seasons. The team has fielded a beautiful and highly competitive BMW M4 entry with drivers Cole Ciraulo and Tim Barber. The duo experienced podium finishes and many laps led in 2020 and '21. In 2022 the 19-year-old Ciraulo will head to the ARCA Menard's West Series in conjunction with team partner, Jerry Pitts Racing. The approach is a pursuit of national brands to come ride with the team, or B2B opportunities that would blend well with Jeff Ciraulo's main company, Envoy Data Corporation. No doubt this team and driver combo are going places - fast.
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