For Sands' inaugural year in NASCAR (1992) he oversaw media relations for client Pennzoil (driver Michael Waltrip) in the Winston Cup Series working for Cohn & Wolfe PR agency.
Sportswriter Mike Smith is guest crew member for the June 1992 NASCAR Winston Cup Series race at Michigan Int'l Speedway. Yes, we gave him real duties.
Interviewing F1 star Nigel Mansell after a private test session in the Newman-Haas CART Champ Car (Indy car) at Firebird Raceway. Off camera and just right of Jon Sands' sat pro golfer Greg Norman, Mansell's best friend. (Photo credit: Gil Rebilas)
Hero Card and point of sale materials photo shoot for the 1994 comeback of Neil Bonnett - taken 14 days before his fatal crash on the same track. Joel Henry (holding Neil's helmet and who was brand manager for Country Time) and Sands remain close friends to this day.
June 1995 Miller Genuine Draft 500 at Dover - Kyle Petty's final career Winston Cup win. Many have called it "The Miracle at Dover." Sands served SABCO as marketing director and media relations head for five seasons.
Kyle Petty's '95 car (L) and '96 car (R). 1996 would be Petty's final year driving for Felix Sabates and Coors Light.
1996 SABCO (Kyle Petty) Pontiac Grand Prix fresh out of paint booth and ready for the annual "Winston Cup Preview."
Dec. 1996 - "Robby being Robby" after his nighttime hero card photo shoot in preparation for the 1997 Winston Cup season with SABCO. His first full season in NASCAR.
1997 Indy 500 - Pre-race Team Photo (Robby Gordon).
Walking out to grid with Colts QB Jeff George and team owner Felix Sabates for the start of the 1997 Indy 500.
Briefing team owner Felix Sabates prior to 1997 Indy 500 post-time trial press conference.
1997 Indy 500 - Pre-race with team guest.
1997 Indy 500 - Robby Gordon P1.
1999 Award-Winning Press Kit Cover Photo of Sterling Marlin / Team SABCO. Marlin replaced Gordon - who drove one year for Sabates. (Photo Credit: Clark Vandergrift)
A small snapshot of the sponsor partner dynasty we assembled at Roush Fenway Racing. FIVE (5) Cup Series teams. Proud to have landed a couple of these big fish sponsor partners (2007). By 2008 Roush was the largest professional race team in the world with 15 teams under one roof and nearly 600 employees.
Roush marketing and sales department grew the team to as many as 15 under one roof by 2008 with some of the worlds most respected brands.
The greatest of days with our boss Jack Roush to celebrate our/Jack's first Daytona 500 win - Feb. 15. 2009.
Going to victory lane with legendary engine designer/builder Doug Yates (and Jack Roush) never got old.
Speech and presentation of Roush Yates FR9 engine at Freescale Semiconductor - Chandler, AZ 2012
Roush Yates FR9 Sprint Cup Series engine to be on display at Freescale AZ lobby. Freescale made the semiconductor chip that governed the all-new electronic fuel injection for the 950-horsepower RY FR9 NASCAR engine
Powerful Roush Yates Engines ready to be deployed to Ford teams - 2012.
Final moments before gates open at University of Phoenix Stadium for the inaugural event of the Robby Gordon Stadium Super Truck Series for which Sands served as Vice President of Marketing. April 6, 2013.
30,000 attend Robby Gordon Stadium Super Trucks at the L.A. Coliseum, April 2013.
New series is an instant hit - Robby Gordon SST inaugural race at University of Phoenix Stadium in Glendale - April 6, 2013.
Robby Gordon Stadium Super Trucks inaugural race at University of Phoenix Stadium April 6, 2013. 50,000 cubic yards of dirt required to stage the race.
Robby Gordon Stadium Super Trucks invade legendary L.A. Coliseum - April 2013.
It may be the home of the NFL's Los Angeles Rams and USC Trojans - but Stadium Super Trucks built an asphalt race track inside the L.A. Coliseum! - April 2013.
Stadium Super Truck getting air - Robby Gordon SST inaugural race at University of Phoenix Stadium in Glendale, April 6, 2013.
NBC Sports Cameras - Stadium Super Trucks - April 2013 - L.A. Coliseum.
Robby Gordon Stadium Super Trucks at San Diego's Qualcomm Stadium - May 2013
Robby Gordon SST truck pits in the parking lot of Qualcomm Stadium - San Diego - May 2013.
Silent Partner mandated better sponsor programs and incremental sales from club settings
Inspecting the starting line area on a rainy 44-degree afternoon Feb. 22, 2019 NHRA Arizona Nationals
Hosting dignitaries from Arizona law enforcement is important to a facility such as Wild Horse Pass
Silent Partner consulted on better aesthetics of the on-camera views of the facility on national TV
Silent Partner recommended the creation of the new Starting Line Club, which sold access for $750 per person for the NHRA weekend
John Force checking out the new Starting Line Club and doing a meet and greet
Starting Line Club as a major hit - the Best view in American professional drag racing for sure
Resurrected and revamped a 1.5-acre hospitality area with newly sodded grass. NAPA enjoyed a great corporate day Feb. 2019
Created a sell out Saturday crowd for 2019 NHRA Arizona Nationals
Silent Partner suggested a new look starting line color scheme incorporating McLaren red
Silent Partner Marketing reconstituted the track management team - making for a great and profitable 2019 NHRA Arizona Nationals
Steve Torrence lights it up in 2019 as regining NHRA Top Fuel World Champion
Corporations like to have excitement surrounding their brand - and it's even better with a proven winner
Championship Sunday 2019. CAPCO / Torrence wins 13 of 24 national events in 2019. None of the team's competitors came close to this number performance
That's two NHRA Top Fuel World Championship trophies in a row as Steve Torrence celebrates Nov. 17, 2019
The best father/son relationship in professional sports
Torrence Racing: 2018 AND 2019 NHRA Top Fuel World Champions
Silent Partner worked with the premier NASCAR driver development program to arrange for CCR's Cole Ciraulo's first stock car laps in May 2021
Jerry Pitts providing Tips to Ciraulo
Ciraulo's first laps in a Pro Late Model stock car (test).
About to score 2nd-Place Finish June 2021 at Virginia International Raceway
Arizona State University allowed enrolled Ciraulo to display the ASU maroon & gold logo on the car and driver's suit. School pride.